What is the primary function of a web designer?

The primary function of a web designer revolves around creating aesthetic layouts for websites. This includes designing the visual components, such as the arrangement of elements, color schemes, typography, and overall style, ensuring that the website is not only attractive but also user-friendly. A web designer focuses on making the user experience engaging and visually appealing, which is essential for drawing in visitors and keeping them on the site.

While programming web applications, analyzing website performance, and managing web hosting services are important tasks related to web development and site maintenance, they fall outside the specific scope of web design. Web designers primarily concentrate on the look and feel of the site, complementing the work done by developers and other technical specialists who handle the more functional aspects of web properties.