What is the goal of the "define" step of the design cycle?

The goal of the "define" step of the design cycle is to come up with one specific problem that needs to be solved for your users. This step is crucial as it involves synthesizing the information gathered during the empathize phase to identify the core challenge. By focusing on a specific problem statement, designers can ensure that their efforts are targeted and that they are addressing a genuine need of the users. This clarity allows the subsequent steps in the design process, such as ideation and prototyping, to be more effective and relevant to the users' needs, leading to solutions that are more likely to be successful and impactful.